Towards AITowards AIToneBench

MiniMax M3 vs Gemini 3.1 Pro (default)

Head-to-head on the Towards AI writing benchmark: same 9 real YouTube scripts, five runs each, scored blind by a three-family judge panel. MiniMax M3 leads overall, 82.4 to 80.2.

MiniMax M3
#42 Elo 1790 · 82.4/100
Gemini 3.1 Pro (default)
#63 Elo 1577 · 80.2/100
Cost / script
$0.019 vs $0.118
Human baseline
92.7 MiniMax M3 falls below it · Gemini 3.1 Pro (default) falls below it

The verdict

On the averages, MiniMax M3 leads: 82.6 vs 80.2 overall and roughly 210 Elo points ahead. But the intervals overlap, and MiniMax's overall spread is nearly four times wider than Gemini's, so I wouldn't bet much on that gap holding. Here's how I read it. When MiniMax lands, it sounds more like me: 83.8 vs 80.0 on tone and 84.0 vs 80.8 on writing craft. The catch is that it doesn't always land; it scored 75.5 on one of our tasks and about 87 on another. Gemini 3.1 Pro is flatter on voice but steadier, and it keeps YouTube structure better, 78.9 against MiniMax's 77.7, which is MiniMax's weakest metric here. Neither gets near the human baseline of 92.7, let's be honest. The practical split: MiniMax is open weights at about 2 cents a script, estimated, while Gemini costs six times that and is more than twice as fast per draft. Ceiling versus consistency, then. This time, cost and open weights tip me to MiniMax.

Pick MiniMax M3 if cost and open weights matter to you and you can absorb its script-to-script swings.
Pick Gemini 3.1 Pro if you need steadier output and faster drafts and can live with a flatter voice.

Metric by metric

Blue bars: MiniMax M3. Orange bars: Gemini 3.1 Pro (default). Same 0–100 scale; the bold bar wins that metric.

Tone & Voice Match19% weight
83.8
79.9
Writing Craft & Clarity13% weight
83.9
80.8
Substance, Accuracy & Value15% weight
81.8
80.8
Continuity & Emotion14% weight
79.2
78.4
YouTube Best Practices12% weight
77.7
78.9
Hook Strength10% weight
86.1
82.3
Length Adherence8% weight
82.6
75.9
Slop Score (EQ-Bench + ours)5% weight
87.3
87.7
Visual Cue Quality4% weight
83.0
81.7

Everything else that differs

MiniMax M3Gemini 3.1 Pro (default)
Overall / 10082.480.2
Writing Elo17901577
Run-to-run spread (± overall std)5.6102.420
Cost per script (USD)0.0190.118
Avg latency (s)185.463.8
Open weightsYesNo

Full scorecards: MiniMax M3 · Gemini 3.1 Pro (default). How scoring works: methodology.

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